Hi, I’m David, but you can call me Dave.

I’m a husband, personal trainer, gym owner, and fitness business consultant that helps other fitness professionals succeed by realizing their full potential and helping them take action.

I’ve been working in the fitness industry since 2006 and have pretty much done it all. I own and run a successful gym, host multiple fitness education events, work with some of the biggest names in the industry, and help other trainers discover their purpose and achieve their dreams.

There’s a really good chance that you have seen some of my work without even knowing it. I kind of prefer it that way.

What you do need to know, however, is that I’m passionate about changing lives and I simply use fitness as a vehicle to do so.

There’s a lot of noise out there in the fitness industry, but a severe lack of credibility. My goal is to create a fresh perspective on the business of fitness that allows purpose and profits to share equal priority.