ARTICLES

4 Steps To Scaling Your Fitness Business

Question for you: Are you working on your business, or in your business? It may not be immediately evident, but there’s a stark difference there. I discussed this previously in one of my most popular articles on the Personal Trainer Development Center....

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Are You Working ON Your Fitness Business, Or IN It?

Last night I had a coach from another gym observe how my studio runs on a typical night. As I was closing the place down he was nice enough to share his observations with me. “Wow, I loved how everyone that came in had a smile on their face. They all came...

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Create A 5 Sense Experience At Your Gym

It wasn’t until I started my own business that I really began to pay attention to all the little things that make for a great interaction. The type of interaction that is so pleasant that you almost feel as if someone knew exactly what you wanted before...

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3 Ways To Evaluate Your Continuing Education

One of the best pieces of advice given every day to new trainers in the fitness industry is to invest their money and time into continuing education. While this sage advice is worth its weight in gold, it also fails to provide any direction; which is what...

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How To Break Free From Working In A Gym

I often get asked how I went from being a trainer in a corporate gym to opening my own studio in less than two years. After recounting my story quite a few times and talking about things like “time management,” “hard work,” and “proper positioning,” I...

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