Features, Benefits, And Results – How To Separate Yourself In A Competitive Market
The personal training industry has exploded in the last decade. With obesity on the rise and more professionals following their passion of helping others through exercise, there has never been quite so much business to be had or as many trainers eager to...
4 Steps To Scaling Your Fitness Business
Question for you: Are you working on your business, or in your business? It may not be immediately evident, but there’s a stark difference there. I discussed this previously in one of my most popular articles on the Personal Trainer Development Center....
The Experience Is Just As Important As The Results – Building A Successful Fitness Business Beyond Exercise
Personal trainers are often measured by the results that they produce. Most of the time this means pounds lost or pounds added (to lifts). However, that pales in comparison to the most important metric—lives changed. None of these outcomes are possible...
Are You Working ON Your Fitness Business, Or IN It?
Last night I had a coach from another gym observe how my studio runs on a typical night. As I was closing the place down he was nice enough to share his observations with me. “Wow, I loved how everyone that came in had a smile on their face. They all came...
Create A 5 Sense Experience At Your Gym
It wasn’t until I started my own business that I really began to pay attention to all the little things that make for a great interaction. The type of interaction that is so pleasant that you almost feel as if someone knew exactly what you wanted before...
3 Ways To Evaluate Your Continuing Education
One of the best pieces of advice given every day to new trainers in the fitness industry is to invest their money and time into continuing education. While this sage advice is worth its weight in gold, it also fails to provide any direction; which is what...
How To Break Free From Working In A Gym
I often get asked how I went from being a trainer in a corporate gym to opening my own studio in less than two years. After recounting my story quite a few times and talking about things like “time management,” “hard work,” and “proper positioning,” I...